I have a passion for helping activists work strategically to achieve their goals.
Over the past 17 years, I have worked on political campaigns at the local and national level, trained digital activists in over a dozen countries, created bespoke strategies for media-centered advocacy campaigns, and managed small teams carrying out cutting-edge data analysis and media production.
I am relentlessly efficient, well-organized, and most comfortable leading others in uncharted territory.
As New Media Operations Manager for President Obama's pathbreaking 2008 campaign, I managed multiple same-day deadlines with aplomb. As co-founder of the Digital Activism Research Project at the University of Washington, I designed and managed teams of grad students to compile the first public data sets of over 1,500 digital activism campaigns from 151 countries.
In my current role at Harmony Labs, I manage a team of senior practitioners at Microsoft Research and data scientists creating new methods for mapping the American news ecosystem, drawing from a database of TV transcripts and over 2,000 online sources. Though it is my first data science project, I have brought Ratio from project inception to the initiation of software development in six months.
I also manage VR Action Lab, the first media impact prototyping project of its kind and my first project in virtual reality. Today the virtual reality experiences we produced are being localized by Google for distribution in seven countries, including Japan, Brazil, and Argentina.
During my twenties, I traveled from Lebanon to Norway training activists to strategically use social media, which was new at the time. I quickly master new content areas by trusting the experts I work with and helping them succeed.
Wherever the next social change challenge is, you will find me there.